This research paper explores the determinants of Over the Top (OTT) platform intention to use and examine demographic factors such as gender, Education, and Age. The data was collected primarily using questionnaires...

Social media platforms like WhatsApp have introduced new communication styles, including the use of informal abbreviations and shortened phrases. This study investigated how this trend has affected Sesotho and...

Neologisms have recently become part of everyday speech. The rapid progress in internet-based communication and changes in society, particularly in culture and technology, appear to have influenced its acceptance....

The intensification and the progressive development and evolution of social media over the last decade have radically changed the way in which we live, interact with others, purchase and...